So, here is the last update of the semester. The final project was to design a collection of graphics to use in a Target collaboration with a fashion brand. I decided to go with Alice & Olivia - a brand known for their lovely patterns and fabrics. Their designs are youthful and and colorful. I reviewed the past Target collaborations and believe that Alice & Olivia would be a lovely brand to work with Target on a capsule collection.
For my inspiration I researched a variety of octopi - I love their movement and shape and colors. They would inspire the collection's color scheme and the two graphics I designed. Below you can see the moodboard for this project.