Creative Messaging: Marketing a Music Band

Graphic design is essential in messaging and creating a public image. I am currently working on graphics for a music band. This college assignment is a great opportunity for me to explore music and come up with ideas on how to brand this band to its audience. The goal is design a tote, a t-shirt, and a pin.

For this project, I decided to 'work' for Kabat, a Czech music band. They are quite popular in the Czech Republic and are one of my Mom's favorite bands. Their logo, which you can see below, definitely conveys their music well; they adjust it for their covers and tours. 

In my sketchbook, I have been developing several ideas but the core idea is to explore sounds waves. I listened to Kabat's music and sounds waves and how sound is created came to my mind. I did some research and found a statue in which the artist is trying to make sound 'solid.' This artwork led me to recording, in my voice, the sound of Kabat. I captured the sound wave and sketched ideas on how to add it to the existing logo to marry the visual with the feel of Kabat's music. 

I am almost done with this project and will be sure to post my final development!