In my Graphic Design for Fashion class, we were tasked to design a font for the fashion brand Moschino and to apply it to three garments. I did tons of research about the past Moschino collections and the latest work by Jeremy Scott, the head of the brand these days. He is a fun-loving fashion designer with a great eye of popular culture; he is always looking into how to interpret the world around us into clothing.
To be able to design a font, I needed inspiration and with Scott's affection of icons of culture, I decided to look into Lauren Bacall. This famous actress was also a style icon and her lips are often the center of photographs. Her lips, as well as her fashion sense, became the central piece of my five-week design endeavor.
Below you can see my moodboard. I present Bacall as a girl with attitude - something the Moschino fans can relate to. As she is lighting a cigarette, instead of smoke, you see 'clouds' of lips - and the upper part of the lip became a design element in my font. I call the font "Oh, Those Lips" ...
So, here I present you with my final collection inspired by Bacall's lips and Moschino's sassy attitude to life and fashion. I designed a pencil skirt, a turtle neck short-sleeve top, and a pair of trousers. All of these garments are simple - to honor the original slogan. Yet, there are a great way to hold the new font and the my interpretation of Moschino's work.
What do you think? Let me know your thoughts.