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Designing a Font for Moschino - Wow! What a Fun Project!

10/29/2014

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I designed my first font! Another fun college project is done and I am excited to share my creative work with you. So, let's start.

In my Graphic Design for Fashion class, we were tasked to design a font for the fashion brand Moschino and to apply it to three garments. I did tons of research about the past Moschino collections and the latest work by Jeremy Scott,  the head of the brand these days. He is a fun-loving fashion designer with a great eye of popular culture; he is always looking into how to interpret the world around us into clothing. 

To be able to design a font, I needed inspiration and with Scott's affection of icons of culture, I decided to look into Lauren Bacall. This famous actress was also a style icon and her lips are often the center of photographs. Her lips, as well as her fashion sense, became the central piece of my five-week design endeavor. 

Below you can see my moodboard. I present Bacall as a girl with attitude - something the Moschino fans can relate to. As she is lighting a cigarette, instead of smoke, you see 'clouds' of lips - and the upper part of the lip became a design element in my font. I call the font "Oh, Those Lips" ... 
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The project required a complete alphabet - uppercase, lowercase, and numbers. I did many variations of each letter to ultimately arrive at a visually appealing typography. This font was to be applied to three garments. Moschino became famous for a dress that had "It's all so simple" imprinted on it. This slogan was what was to be written in the new font. You can see my font below - the lips add a simple touch of each letter giving it a feeling and an attitude. 
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Early in the development stages, I played around with the slogan. I stacked the words on top of each other; I mixed their order up; I wrote them backwards. And I found out that I could highlight four letters and get SASS (oh, how appropriate for the Moschino brand!) as the core message for my font and collection!

So, here I present you with my final collection inspired by Bacall's lips and Moschino's sassy attitude to life and fashion. I designed a pencil skirt, a turtle neck short-sleeve top, and a pair of trousers. All of these garments are simple - to honor the original slogan. Yet, there are a great way to hold the new font and the my interpretation of Moschino's work.  

What do you think? Let me know your thoughts. 
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