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Dress Development: When Market Research and Fashion Design Come Together

4/1/2015

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I am learning so much in the Trends Analysis and Product Development class I am taking this semester at the Academy of Arts University! In addition to researching the fashion industry, I am deepening my fashion design skills through a production of a dress. 

I designed a little white dress to market to the urban areas of the East Coast. The dress is for women who would wear it at work (e.g., on a business casual Friday) and then head to a party or a dinner with friends. The design combines a fitted top with a voluminous circle skirt on the bottom. The silhouette is both classic and classy and works for a professional environment. The fabric, a sportswear twill in 100% cotton, makes this dress also feel casual and allows the wearer for an easy transition to her leisure activities. 
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The product development part of the class requires that I do not make the dress myself. Rather, I had to identify a seamstress and work with her to get this dress professionally made. In order to do so, I drafted the pattern. At the moment, I am testing the pattern - I am making a muslin sample. I cut out all of the pieces and started assembling them together. Everything fits!
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I am looking forward to completing the sample and meeting with the seamstress to start the actual production of the dress in the sportswear twill. 

Come back to this site to keep up to date with my progress!
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