Well, this is a new adventure for me - I am designing a font!
In the Graphic Design for Fashion class that I am taking this semester, we are working on incorporating typography and elements of graphic design into fashion.
My latest project is to develop a font for Moschino. This brand, famous for their humorous attitude to fashion, is a lot of fun to research. I am 'hired' by Moschino to study their history and aesthetic and to design a new font to apply on three garments. This font will be used in a slogan made famous by Moschino - "It's all so simple."
My sketchbook pages below reveal a little bit about my process. I looked into typography used to date in Moschino designs and then created pages to convey the Moschino message of being fun and celebrating individuality. As I kept getting deeper into the topic, I realized that the slogan spells the word 'sass' in it. Oh, how perfect for the Moschino brand! At the moment, I am looking into incorporating the shape of lips into letters - this will go great with the sassy attitude of the Moschino girl.
Stay tuned for my progress and my final presentation!
In the Graphic Design for Fashion class that I am taking this semester, we are working on incorporating typography and elements of graphic design into fashion.
My latest project is to develop a font for Moschino. This brand, famous for their humorous attitude to fashion, is a lot of fun to research. I am 'hired' by Moschino to study their history and aesthetic and to design a new font to apply on three garments. This font will be used in a slogan made famous by Moschino - "It's all so simple."
My sketchbook pages below reveal a little bit about my process. I looked into typography used to date in Moschino designs and then created pages to convey the Moschino message of being fun and celebrating individuality. As I kept getting deeper into the topic, I realized that the slogan spells the word 'sass' in it. Oh, how perfect for the Moschino brand! At the moment, I am looking into incorporating the shape of lips into letters - this will go great with the sassy attitude of the Moschino girl.
Stay tuned for my progress and my final presentation!
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