RADOST
  • About
  • SHOP
  • Art
  • Classes
  • News
  • Contact

How I Redesigned a Music Band's Logo

11/19/2014

0 Comments

 
My latest Graphic Design in Fashion project is complete! 

I already shared my process and my inspiration - read all about it here. In summary, I was tasked with rethinking creative messaging for an established music band and with designing promotional items (e.g., tote, t-shirt, pin) for their tour. I decided to work on creative for a Czech band named Kabat. 
Picture
For inspiration I studied music and sound waves and thought about how these waves could be made tangible and interpreted into the band's logo. I ended up recording a sound wave of the word 'Kabat' and using the visual of the sound wave to redesign the logo. You can see my moodboard for the final presentation below. 
Picture
The first redesigned logo retains the existing typography but breaks up the letters with the actual sound of the word. Thus, the viewer sees and 'hears' the band name at the same time.

The second option eliminates the typography - I used the sound waves to rebuild the logo but to stick to its overall shape and feel. There is definite energy in both options.
Picture
Picture
Et voila! Here is the final collection of promotional items for Kabat. I used the first logo option on the t-shirt and the tote and the second one on two pins. I played around with scale and proportion and negative space to reinforce the idea of music and the sound waves it comprises of. 

Let me know what you think! Would you wear the t-shirt or carry the tote? 
Picture
0 Comments



Leave a Reply.

    RADOST™ BLOG

    Welcome! My textile/fashion design brand RADOST™ (Czech) is all about JOY (English). 

    In the blogs, I bring you thoughts on textile and fashion design, art, and travel.

    Check back often, as creativity never sleeps (well, almost never) and surround yourself with joy!  ​​

    Archives

    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014

© 2016-2022 RADOST by Martina Sestakova. Made in Maryland. All Rights Reserved.