My latest Graphic Design in Fashion project is complete!
I already shared my process and my inspiration - read all about it here. In summary, I was tasked with rethinking creative messaging for an established music band and with designing promotional items (e.g., tote, t-shirt, pin) for their tour. I decided to work on creative for a Czech band named Kabat.
I already shared my process and my inspiration - read all about it here. In summary, I was tasked with rethinking creative messaging for an established music band and with designing promotional items (e.g., tote, t-shirt, pin) for their tour. I decided to work on creative for a Czech band named Kabat.
For inspiration I studied music and sound waves and thought about how these waves could be made tangible and interpreted into the band's logo. I ended up recording a sound wave of the word 'Kabat' and using the visual of the sound wave to redesign the logo. You can see my moodboard for the final presentation below.
The first redesigned logo retains the existing typography but breaks up the letters with the actual sound of the word. Thus, the viewer sees and 'hears' the band name at the same time.
The second option eliminates the typography - I used the sound waves to rebuild the logo but to stick to its overall shape and feel. There is definite energy in both options.
The second option eliminates the typography - I used the sound waves to rebuild the logo but to stick to its overall shape and feel. There is definite energy in both options.
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Et voila! Here is the final collection of promotional items for Kabat. I used the first logo option on the t-shirt and the tote and the second one on two pins. I played around with scale and proportion and negative space to reinforce the idea of music and the sound waves it comprises of.
Let me know what you think! Would you wear the t-shirt or carry the tote?
Let me know what you think! Would you wear the t-shirt or carry the tote?
