As I am passionate about women's rights, I decided to build my collection on this slogan: "My pits. My tits. My bits." Over the course of four weeks, I tested this slogan on t-shirts of different types and experimented with typography and innovative use of the Myriad Pro font.
Below you can see a couple of pages from my sketchbook - I applied basics of graphic design to research the work of Katharine E Hamnett and to solidify my idea for the collection. I created pages focusing on the customer - the woman who would wear the collection and represent the slogan in a strong manner. I sketched and sketched and then edited my work down to four t-shirt designs.
Scroll down to see my final moodboard and collection!
The final collection of four t-shirts is modern and clean. The fitted t-shirts hold the slogan - and lines of varying thicknesses - and highlight it through the balance of the design and negative space. The t-shirts can stand on their own - their message is clear. Yet, they are even more powerful together.
Working on this collection was an insightful experience. I learned tons about the history of slogan t-shirts, researched the power of political statements, and deepened my understanding of graphic design in fashion.