The ever so popular culture of slogan t-shirts is the basis for my latest college project: a mini-collection of t-shirts inspired by the work of Katharine E Hamnett. I was to come up with a political slogan and design t-shirts in the aesthetic of Hamnett's brand. What a fun fashion design endeavor!
As I am passionate about women's rights, I decided to build my collection on this slogan: "My pits. My tits. My bits." Over the course of four weeks, I tested this slogan on t-shirts of different types and experimented with typography and innovative use of the Myriad Pro font.
Below you can see a couple of pages from my sketchbook - I applied basics of graphic design to research the work of Katharine E Hamnett and to solidify my idea for the collection. I created pages focusing on the customer - the woman who would wear the collection and represent the slogan in a strong manner. I sketched and sketched and then edited my work down to four t-shirt designs.
Scroll down to see my final moodboard and collection!
As I am passionate about women's rights, I decided to build my collection on this slogan: "My pits. My tits. My bits." Over the course of four weeks, I tested this slogan on t-shirts of different types and experimented with typography and innovative use of the Myriad Pro font.
Below you can see a couple of pages from my sketchbook - I applied basics of graphic design to research the work of Katharine E Hamnett and to solidify my idea for the collection. I created pages focusing on the customer - the woman who would wear the collection and represent the slogan in a strong manner. I sketched and sketched and then edited my work down to four t-shirt designs.
Scroll down to see my final moodboard and collection!
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The moodboard summarizes my thinking and the idea behind the slogan in strong visuals. The slogan highlights the right of women to be the decision makers when it comes to their bodies. The layered eyes/knees on the moodboard convey the determination of the t-shirt wearer; the body behind the photo in the front summarizes the idea of the female body in one image.
The final collection of four t-shirts is modern and clean. The fitted t-shirts hold the slogan - and lines of varying thicknesses - and highlight it through the balance of the design and negative space. The t-shirts can stand on their own - their message is clear. Yet, they are even more powerful together.
Working on this collection was an insightful experience. I learned tons about the history of slogan t-shirts, researched the power of political statements, and deepened my understanding of graphic design in fashion.
The final collection of four t-shirts is modern and clean. The fitted t-shirts hold the slogan - and lines of varying thicknesses - and highlight it through the balance of the design and negative space. The t-shirts can stand on their own - their message is clear. Yet, they are even more powerful together.
Working on this collection was an insightful experience. I learned tons about the history of slogan t-shirts, researched the power of political statements, and deepened my understanding of graphic design in fashion.
