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Little White Dress: Prototype & Project Are Complete!

5/6/2015

4 Comments

 
I have kept you updated about my little white dress project for the Trend Analysis & Product Development at the Academy of Arts University. And it is now done! It has been a great semester full of learning and exploration and I am very excited about the outcome of my efforts.

Voila ... you can see my little white dress below. Once I finalized the design, I turned my pattern and fabric over to a seamstress. The purpose of this project was to work with other professionals in the field to learn about business communication and about how to effectively relay creative ideas. So, over the course of several weeks, I worked with a seamstress and we tested my ideas, made improvements, and in the end came up with a functional and aesthetically appealing little white dress. 

The dress is fitted at the top with an invisible zipper in the back. The skirt is a circle skirt and as the fabric drapes down, it creates lovely folds and resembles an A-line skirt. There is a front panel and a waist band to add interested to the sea of white. The dress is made out of 100% sportswear twill cotton. 
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In addition to designing and producing the dress, the class assignment call for messaging and marketing. Hence, I came up with a design for a woven label that I attached to the inside on the back. I also designed hang tags - one to hold the brand and my name; another one to provide care instructions for the dress. Color scheme? Black, white, and magenta/pink - three of my favorite colors. 
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And finally, here is my packaging! I choose a shiny black paper bag with white and magenta tissue paper. I also designed another hang tag - this one wishes the customer a nice time wearing the dress and provides my website link. 
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I am excited about this project and the little white dress. I have learned tons about my work style, how to meet deadlines and come up with solutions under pressure. I know I will benefit from these new skills moving forward. Plus, the little white dress is pretty and it makes me happy!
4 Comments
Karen D.
5/6/2015 02:17:55 am

What a lovely dress, Martina! I really like the waistband and how it leads into the flowing skirt portion. Your bag and tags are clean, simple, and elegant. The magenta is just the right amount of color. Very nice work!!!

Reply
Martina Sestakova
5/6/2015 03:12:06 pm

Thank you very much, Karen! I appreciate your feedback and kind words.

Reply
Darby
5/6/2015 03:57:54 am

I absolutely adore this dress!!!
Can I hire you as my stylist?
:D
Great Job Martina!

Reply
Martina Sestakova
5/6/2015 03:12:45 pm

Thanks, Darby! Happy to help with fashion questions :)

Reply



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