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Why I Enjoy The Magical World of Fashion Photography

1/19/2015

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Fashion photography is an important aspect of the fashion industry. Designers present their work through photography - they collaborate with known photographers to best display their work and to tell the story of their fashion philosophy.

While browsing through fashion magazines, I often search for photography editorials - they go beyond just presenting one's collection. The editors and creative directors, such as Grace Coddington of Vogue, come up with stories to tell through fashion. I very much enjoy these. Here is why ...

Mood is one of the most essential elements in a fashion collection. Yes, the clothes are important but mood is driven by the collection's inspiration and theme. The collection can be playful or dark or really anything a fashion designer intends to communication. And fashion editorials are all about mood! Take a look below and you will immediately be able to distinguish the mood of each photo. Mood (ambiance) is achieved through the color scheme, the model's expression, garments presented ... 
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I also very much enjoy new ways of fashion styling - fashion is about commenting on the culture we live in but also about pushing clothing forward into the future. It is about coming up with innovative combinations that will ultimately alter how people think of fashion. Styling is achieved through make up and color/pattern combinations. Creative editors often showcase new ways of wearing a garment. 

Alexander McQueen (as seen below) was the master of pushing both mood and styling in the photography of his creative work. Alexander McQueen: Savage Beauty is a wonderful book - it makes for a great present! And it is all about fashion photography. 
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When you have a minute, browse fashion photography online - you will come across some wonderful gems. Check out more details about these photos and other ones on my Pinterest board. 
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