While browsing through fashion magazines, I often search for photography editorials - they go beyond just presenting one's collection. The editors and creative directors, such as Grace Coddington of Vogue, come up with stories to tell through fashion. I very much enjoy these. Here is why ...
Mood is one of the most essential elements in a fashion collection. Yes, the clothes are important but mood is driven by the collection's inspiration and theme. The collection can be playful or dark or really anything a fashion designer intends to communication. And fashion editorials are all about mood! Take a look below and you will immediately be able to distinguish the mood of each photo. Mood (ambiance) is achieved through the color scheme, the model's expression, garments presented ...
Alexander McQueen (as seen below) was the master of pushing both mood and styling in the photography of his creative work. Alexander McQueen: Savage Beauty is a wonderful book - it makes for a great present! And it is all about fashion photography.