Yenifer styled several of my RADOST handcrafted infinity scarves and I just fell in love with her ideas. So modern and colorful! Today, I am sharing an interview with Yenifer. Read about her thoughts on fashion and collaboration with fellow artists.
What is your styling philosophy? Why does fashion styling matter to you?
What matters to me in styling is self-expression and my interpretation of a certain editorial. In general, style is not about putting pieces together and making them look better. It is more about creating a totally different impression that you ever thought could exist. Most of the time, stylists are minimalists and love clear looks. I am totally the opposite. I am spontaneous and a totally color person, so perhaps my philosophy is to break the old rules in styling and make the impossible, possible.
I admire designers for their creativity and hard work to craft unique pieces. They inspire me; it’s indeed a creative super power in terms of what they do. When I am working with a designer on a specific look or project, I always research their past works and meet with them about whey are expecting. However, the most important thing for me is to see if they are willing to experiment and create a new feeling of their design.
How was your experience styling the RADOST scarves? Any thoughts on the designs?
I love RADOST designs. The prints and vivid colors are so unique. The fabric is soft and I love the practical shape of each design. I found it really easy to incorporate the designs in my current editorial stories. I am happy to have made an awesome professional connecting and at the same time started a friendship with Martina, the designer behind the brand. She is an amazing artist and I can’t wait to collaborate with her again in the future.
I think what brings me joy is the point when everybody at a photoshoot makes an effort to create the perfect shot. I always say that what makes a fashion photoshoot special is the passion that each member of the team puts into it on the set.
What are your plans for the future?
Currently I’m freelancing in New York City. Ultimately, I want to create a rentable closet for designers, photographers, models, or any individual involved in fashion who may need access to a wardrobe for photoshoots. Also, I work with actors and music videos producers and work to expand my celebrity styling field in the next 5 years. Another market I am drawn to is Asia (for instance, Japan) where I would like to travel, stay, and grown personally and professionally.
Facebook: Yenifer Ubiera Fashion Stylist